Hi knitters!
For us knitting has always been a cool thing to practice. No need to hide, just knit. Maybe that’s what Valentino’s maison had in mind when launching this campaign years ago. A bunch of hunks knitting while wearing long shocks and loafers (well, and some underwear too).
The Junkers Coldproof Mornings’ latest campaign is another great example of how to use wool in an original way in publicity, or in other words, how having a warm shower could be as pleasant as wearing a chuncky, cozy knitted sweater. We couldn’t agree more!
Another cool campaign would be the one used by Katia some time ago: “Knit. Kill the time”. Literally.
