BACKGROUND
- Who is Knitting For Olive?
Knitting
for Olive is a family business run by mother and daughter, Pernille and
Caroline. We design knitwear for babies, children and adults, and have our own
brand of yarn made from pure natural fibres.
We find inspiration for our designs in our own children. The designs are made
with children’s needs in consideration, added Pernille’s urge to make something
detailed and technically challenging.
- How was Knitting For Olive born?
Knitting for Olive was born in 2015, when Pernille’s second grandchild was born. Pernille had been knitting a lot for both grandchildren, and while Caroline was on maternity leaves with the newest baby, we decided to try to start selling the patterns for the designs, Pernille had previously had in her mind.
We created a small webshop and an Instagram
account, and have since opened a small shop in Copenhagen, and have a new shop
on the way.
- How would you define knitwear from Denmark?
Knitwear has become very popular for young mothers and young women in general, and there’s a growing focus on sustainability and the process of being able to make long lasting things yourself, that you are able to pass on to other siblings or friends.
Knitting is something that brings people together, knitting cafés are pupping up, and Instagram relations are made between knitters, that often turn into friendships.
When it comes to Danish design, knitwear is often
very classic and simple, yet detailed in construction. A lot of Danish knitwear
designers, including us, prefer to use yarn made from natural fibres with focus
on sustainability and animal welfare.
Colorwise you see a lot of natural, earthy colors, variating with the seasons,
in Danish knitwear fashion.
- Do
you have a favourite knitting stitch?
We don’t have a favorite knitting stitch, we like experimenting with lots of different stitches.
COLLECTION
- Which one is your favourite piece of your collection with We Are Knitters?
We like the Nordic Flower Sweater a lot, it’s simple, yet detailed. It has a nice chunkiness to it, which is nice for a cool summer night, and under a jacket in the winter. And most importantly, the flowers will make lots of little children happy.
- What was your inspiration to create this collection?
We find lots of inspiration in nature and our surroundings, and giving the collection Nordic touch came natural to us.
- For the collection you worked with different We Are Knitters yarn. How was your experience?
From the very beginning we enjoyed the options of
beautiful colors on the website. Receiving the yarns in a thick paper bag was a
true pleasure. We enjoyed working with all wood needles, and the different
yarns were great to work with as well.
The overall experiencing of a very thought through process and range of
products, was highly enjoyable.
WE ARE KNITTERS
- How did you know We Are Knitters?
We met you on Instagram!
- Why did you decide to collaborate with us?
We found it interesting and challenging to get the opportunity to work with a different quality and weight of yarn than our own. On top of that, we like the WAK universe and found WAK to be a perfect match for us making a mutual kits.
- What do you like the most about We Are Knitters?
We like the grounded, homey, natural vibe that WAK represents. We like the coolness of your image, your color range and your thought through packaging.
